Take action now
- Show the supermarkets you care! Add your name to the campaign and join the local movement to end superficial rejection of fruit and vegetables.
- Share the campaign on Facebook and Twitter - the best movements are those that grow organically.
- Choose the 'imperfect' fruit and vegetables when you shop!
When supermarkets reject perfectly good food it hurts our farmers, it hurts our communities and it hurts our planet.
We consumers are smart enough to know that fruit and vegetables are not naturally one specific shape or size. Real cucumbers have curves, every royal gala is fit for a king, and we don't want a single fruit or vegetable to suffer from low shelf-esteem just because of their looks. This diversity should be celebrated!
Yet in Australia, 20 - 40% of fruit and vegetables are rejected by supermarkets based entirely on aesthetic ‘imperfections’. This is costing our growers $3 billion per year and wasting valuable land, water, and energy resources.
That's why, as consumers, we reject wasteful aesthetic specifications for fresh produce that result in perfectly good food going to landfill instead of to hungry people. We love the ‘Ugly Fruit and Odd Bunch’ initiatives because discrimination based only on superficial standards and call on all supermarkets in SA to rewrite their wasteful standards on the fruit and veg they reject. After all - the taste and quality is the same.
By signing this petition, I am demanding that supermarkets stop rejecting fruit and vegetables based on the current strict produce specifications.
If you want to see perfectly good food going into lunchboxes instead of landfill chances are your friends feel the same. The more people sharing this campaign = a more powerful our voice = the strongest chance to win!